Turbulence, Product Development, and "Strategy-Aligned" Change

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Turbulence, Product Development, and "Strategy-Aligned" Change


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Contributed by: Gartner PPM Summit and Gartner Group
In the face of accelerating market turbulence in the form of competitive pressure, shifting regulation and rising customer expectations, executives must rapidly change strategies, business models, and products. But organizational culture and information systems can be slow and hard to change. We demonstrate how a strategy-aligned approach to enterprise change for product development can overcome these constraints. This ensures product development that optimizes technology investments with process and organizational changes to deliver business results.

Key Issues:

  • How can enterprise change efforts be designed to take into account all of the changes necessary to handle accelerating external pressures?
  • How can IT and business partner to envision, strategically assess, and integratively design enterprise change for product development?
  • What practical frameworks and tools can link and expedite this strategy-aligned approach to enterprise change for business results?




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