Leveraging the Customer to Improve Product Development

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Leveraging the Customer to Improve Product Development


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Contributed by: Gartner PPM Summit

To the vast majority of manufacturers product development is the life blood of the organization. However, collaborating and leveraging insight within your own organization can be hard enough without trying to involve customers unless you have a well thought out plan.

In this session we look at how leading manufacturers are evolving their ability to leverage customer insights across the entire organization to increase the speed and precision of new product development. We will address how leading manufacturers use IT to represent the customer dimension, the importance of having one view of the customer and will review case studies and best practice.



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