BI and B2B: The Next Big Thing


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BI and B2B: The Next Big Thing

by Vijay Sankaran

March 6, 2000


The BI world is one made up of fads. First, we started out with basic reports and building data warehouses. Then we moved on to ROLAP, MOLAP and HOLAP. Web delivery of reporting and analysis became the "next big thing." And most recently, we've moved on to customer personalization in the business-to-customer (B2C) world. While the B2C personalization fad is still upon us¾ companies are just now starting to get their hands around true personalization¾ business-to-business (B2B) is what is making the biggest splash out there in the marketplace. Companies like Ariba, CommerceOne and VerticalNet have capitalized on enabling B2B interactions with major corporations. Industry experts predict that B2B will be a trillion dollar business in the next five years. So where does BI fit in with B2B? Can traditional BI vendors such as MicroStrategy and Business Objects capitalize on the B2B craze? The truth is, where there is opportunity, there will be BI.

BI actually complements B2B very well. Since B2B allows businesses to buy and sell to each other's products and conduct auctions and trades, quite a bit of information is passed between the businesses.



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