Four Techniques for Delighting Your Customers |
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Home > Articles > Four Techniques for Delighting Your Customers by Ryan Shriver July 6, 2010 Agile teams pride themselves on delivering solutions that delight their customers, but in practice they can easily confuse those persons paying for the solution (customers) and those using the solution (users). The elementary agile requirement--user stories--often only further reinforces this. By failing to distinguish between these two sets of stakeholders and their respective needs, agile teams can miss value-creation opportunities. While attending a recent Certified Product Owner course, I learned some simple techniques for better defining the customer and their desires. This article will introduce some of these techniques that help ensure teams know who their customers and users are, who they are not and how to create winning solutions for delivering value.
Customers vs. Users Please login/register to read the entire article.
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