Promoting Your Project Management Brand

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Promoting Your Project Management Brand

by Andrew Makar

July 20, 2009


Successful projects recognize marketing and promoting a project’s brand as a key contributor to successful change management and implementation. We often build logos, presentation templates and develop slogans to establish a project’s identity and its reputation within the organization. However, as a skilled and talented project manager, how often do you promote your own personal project management brand?
 
By choice or by chance, we all market ourselves by informing the organization’s key influencers and leaders on our latest achievements. Reflect on your latest performance review experience: Have you ever written buzzword laden prose such as “demonstrates customer focused leadership behaviors that consistently provide on-time delivery with high customer satisfaction”? You may have also been invited to a skip level meeting with the department director to highlight a key project’s deliverables and your contributions the project. You may have been recognized as a knowledgeable project manager whose advice is often sought by novice PMs and your peers.



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The truth is more important than the facts.
- Frank Lloyd Wright