You've Built it, But Will They Come?

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You've Built it, But Will They Come?

by Doug DeCarlo

June 12, 2006


Functional and technical requirements have been met. Customer testing proved they loved it. So you rolled it out and there it sits, virtually ignored like a stale doughnut. I hate when this happens. Maybe we shoulda had a better communication plan? Better training? Maybe we shoulda, coulda done…
 
Projects that are politically sensitive (e.g., some people will be better off, others worse off) can build up powerful resistance. Process re-engineering projects with failure rates in excess of 50 percent are good examples.
 
A Good Communications Plan May Not Be Enough
Satisfactory results from user acceptance testing and launching a good communications plan--long-time staples of good project management--are not necessarily sufficient to ensure adoption of the "new thing" (system, application, process, etc.) A well-executed communications plan may inform everybody and create a favorable impression for what is to come, at least among some constituencies.



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"You can lead a horticulture, but you can't make her think."
- Dorothy Parker