A Marriage Made in Heaven

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A Marriage Made in Heaven

Vilmos Rajda, PMP MBA

August 16, 2006






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Product managers and project managers...why separate these roles?
 
New products are essential for rejuvenating a line of business and are like vitamins for the body. If you provide less than enough, the organization regresses. If you provide too much, you create waste, and much of this waste will end up being stored in the "great idea that never worked" pile.
 
Clayton Christensen, Harvard professor and bestseller business author, writes in The Innovator's Solution book, that more than 60 percent of new product development work is abandoned before market launch. About 40 percent of the introduced products never turn a profit, and are pulled back from the market. Therefore, about 25 percent of new product development investments lead to commercial successes, continues Christensen.
 
His statistics create a clear case for project management.



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