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Virtually every project management methodology calls for a communications plan. So why do so many projects fail due to poor communications? Maybe, just maybe it's because project managers in general don't know how to develop project communication plans that are tailored to their audiences. According to the 1998 Bull Survey, the leading cause (57 percent) of project failures was "Bad communications between relevant parties."
So how important is a well-thought-out and executed communication plan? It is essential to project success, that's how important it is. And if this is true, how do you create a superior communication plan that creates a proactive environment of inclusion? How do you create a forum for a shared understanding of the project's goals, risks, challenges, progress and outcomes in terms of how it impacts each stakeholder?
The answers are simpler than you think. It all comes down to shaping the plan around the needs of each stakeholder group and in a way that requires their participation in the planning process.
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