Death and Taxes...and Customers!

Home  >  Articles  > 







Death and Taxes...and Customers!

by Vyom Bhuta

February 12, 2001


While we wish death and taxes were not a certainty, they are, and while we wish customers were a certainty, they aren’t. With the onslaught of deregulation, increasing competition, innovative products and technology, companies have been forced to make Customer Relationship Management (CRM) a priority. Although we may not be able to make customers a certainty, we can come closer by focusing on CRM. So what is CRM? How do the concepts of segmentation, marketing/campaign automation, cross-selling, personalization and self-service apply to CRM? What are the common themes of CRM?

Simply speaking, CRM is a process through which companies can understand their customers and target market by analyzing each customer's characteristics, needs and the value they create for an enterprise. It’s about being intimate and building a stronger bond with your customer. It’s about empowering the customer and making sure that your CRM strategies are customer-driven.

To start with, it is important to know whom you target: businesses, consumers or both. Business-to-business (B2B) relationships should generally be addressed differently than business-to-consumer (B2C) relationships.



Please login/register to read the entire article.





sponsored announcements and special offers
You can do this!
Earn your master's degree in project management without putting your life on hold at GoUWP.com!
Apply today at GoUWP.com for 100% online courses, 45 PDUs each. No entrance exam. University of Wisconsin- Platteville’s MS in Project Management is globally accredited by PMI. Combine academics and real-world scenarios for a 360-degree education.
If you have a distributed team, what are you trying to achieve with Agile approaches? Isn't Agile more for co-located teams? There are eight key benefits to working in a distributed Agile environment. A new report from ProjectsAtWork looks at each of those benefits – and how you can achieve them.
Most business and IT executives agree that any company able to rapidly deliver software of high and predictable quality with minimum budgets enjoys a significant advantage. However, practical experience shows that the challenges associated with software quality remain largely unsolved. Download the white paper Uplift Quality with Requirements Driven Testing to learn fundamental principles of Requirements Driven Testing.



"There is one way to find out if a man is honest: Ask him! If he says yes, you know he's crooked."
- Groucho Marx