Outlook for Crisis Project Management 2010 (Part 3)

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Outlook for Crisis Project Management 2010 (Part 3)

Bob Weinstein

December 17, 2009





The Johnson & Johnson Tylenol case in the early 1980--in which seven people died from ingesting cyanide-laced Tylenol capsules--has become a textbook lesson in the rapid execution of a crisis management strategy. Not only did the giant pharmaceutical company act quickly and responsibly, but it also managed to save the Tylenol brand--and not lose face in the bargain. In fact, the brand flourished because of the company’s prompt and astute management of the crisis.
Waffles Natusch--president of Warwick, R.I., career-management firm the Barrett Group (See Part 2 of this series)--said that J&J’s management of the Tylenol incident helped define crisis management as a discipline. In fact, the company can be credited with creating the demand for crisis managers.
But it wasn’t the first major incident where a crisis management strategy was called for.



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