Outlook for Crisis Project Management 2010 (Part 2)

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Outlook for Crisis Project Management 2010 (Part 2)

Bob Weinstein

October 22, 2009





To appreciate the impact of crisis project management, it’s important to understand how the discipline started. Waffles Natusch--president of Warwick, R.I. career-management firm the Barrett Group--says that while it’s hard to precisely pinpoint the origin of crisis management, Johnson & Johnson can be credited with creating the demand for crisis managers.
In 1982, the giant pharmaceutical firm put crisis management on the map when several people died from ingesting cyanide-laced Tylenol capsules. “The company’s response became the template and benchmark for many kinds of crisis project management,” Natusch explains.
In the fall of 1982, seven people on Chicago’s West Side died mysteriously. After a thorough investigation, authorities concluded that all of the people died from ingesting an Extra-Strength Tylenol capsule laced with cyanide. Tylenol was made by J&J subsidiary McNeil Consumer Products.



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