The Power of the Demo

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The Power of the Demo

Mike Donoghue

August 3, 2005





Are you feeling frustrated from following up on unqualified leads, making cold calls and attending every two-bit conference and convention in the hopes of getting some new prospects? Maybe it's time you considered working on a soft-sell option.

 

Thanks to cheaper and easier-to-use applications, the increase in talented designers and the wonderful advancements in Web content and delivery, making demos of your products can be done with considerably less investment of time and money and provide you with more business opportunities--at all times of the day.

 

What It Shouldn't Be

Okay--it's relatively simple to create screen captures, stick them in a PowerPoint presentation or similar application and overlay some snazzy arrows onto the images as you walk through a slideshow.



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