Business Case Benefits

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Business Case Benefits

Mark Mullaly, PMP

July 21, 2004





As I noted in last month's column, business cases are a decision-making tool that looks solely at financial considerations. While this is fine as far as it goes, the challenge with this is that if the benefits of your business case don't have a hard dollar value, they don't make the business case any better.

I know that some will argue at this point that they include a narrative of the other positive benefits associated with the project. That's fine and dandy, however those statements don't do anything to improve cash flow, payback period or rate of return. They just sound good. And the problem with good sounding statements is that most executives gloss right over them, assuming--correctly--that they're just positive assertions designed to make an option look appealing.



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