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Books, Excerpts and Reviews

Education is a continuous process. Sometimes it's great to curl up in bed with a good book. Try these. Some will help you do your business better, some will amuse you, and some may bore you, but youÆll never know unless you read them!

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Does Software Matter?
- by Nicholas Carr
There is no natural repurchase cycle for software, so manufacturers drive demand by producing upgrades. In doing so, they take a chance of overshooting their target market.

Building Trust at the Speed of Change: The Power of the Relationship-based Corporation
Edward M. Marshall ISBN: 0-8144-0478-2
A book about the power of goodness and how positive management can happen. The author Edward M. Marshall champions workers as irreplaceable assets and slams short-term change initiatives that all too often shortchange employees by destroying morale.
Buy this book at www.fatbrain.com

E-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
Peter S. Cohan ISBN: 0814405444
If you're afraid your organization is lagging in e-commerce, you're actually in good company. While the media seems to abound in Internet business success stories, the reality is that few companies have made the transition. Even fewer have done it profitably. Nonetheless, sales through e-commerce are predicted to grow to $1.2 trillion by 2002. To capture your share of the action, the time to implement your strategy is now. This book provides a uniquely practical blueprint - one focused on measurable return on investment.
Buy this book at www.fatbrain.com

Protocols for Secure Electronic Commerce
Ahmed Sechrouchni,Mostafa H. Sherif ISBN: 0849395976
This book addresses the key elements of secure payment systems and 'electronic money,' including application security, data integrity, authentication, nonrepudiation, and encryption.
Buy this book at www.fatbrain.com

eBrands: Building an Internet Business at Breakneck Speed
Phil Carpenter ISBN: 0875849296
Silicon Valley marketing executive Phil Carpenter examines how six companies have developed powerful Internet brands.
Buy this book at www.fatbrain.com

Digital Transformation: The Essentials of E-Business Leadership
Keyur Patel,Pat McCarthy ISBN: 0071364080
Based on interviews with those at the forefront of the e-business revolution, this book provides executives with a roadmap for leading their companies through the transition from business to e-business.
Buy this book at www.fatbrain.com

The 11 Immutable Laws of Internet Branding
Al Ries,Laura Ries ISBN: 0060196211
Marketing guru and bestselling author Al Ries untangles the confusion of Internet marketing.
Buy this book at www.fatbrain.com

Clicks and Mortar: Passion Driven Growth in an Internet Driven World
David S. Pottruck,Terry Pearce ISBN: 0787952737
The authors, both Charles Schwab executives, use their first-hand experiences to explain how your company can succeed both online and offline.
Buy this book at www.fatbrain.com

B2B Exchanges: The Killer Application in the Business-to-Business Revolution
Arthur B. Sculley,W. William A. Woods ISBN: 9627762598
An analysis of the key issues in building a successful, credible and effective B2B exchange.
Buy this book at www.fatbrain.com

E-Tailing
Bernadette Tiernan ISBN: 1574101293
This book offers a step-by-step approach for incorporating electronic commerce into existing and start-up businesses.
Buy this book at www.fatbrain.com



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