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Mike Donoghue
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e-Business and CRM

e-Business is an integral part of a complete CRM program. Explore how the Internet ties in to your CRM program.

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The Profits in Privacy
- by Allan Holmes
Yes, you can still protect the privacy of your customer data and still make money! Intrigued? Read more!

Pitfalls To Avoid When Choosing CRM Software
- by CRM Daily
When choosing the ideal CRM system, it's best to inject a healthy dose of realistic expectations into the selection process.

The Secret to Successful Customer Analytics
- by Paul Rodwick
Providing fact-based insights to every employee in the contexts of their jobs is the secret to successful customer analytics, or is it?

Business Intelligence: The Missing Link in Your CRM Strategy
- by Julie Hall
If your CRM investment is not delivering on its promised potential, you need a business intelligence process that drives behavioral change.

NetSuite Integrates Order Management, CRM
- by Erika Morphy
New enhancements to data mining and segmentation tools let users cross-analyze customer purchase history, service patterns and current pipeline activity, as well as mine customer purchase, case, opportunity and transaction histories for the creation of target groups.

Effective Direct Marketing
- by Chris Hall
Most organizations have the tools to execute a targeted, cost-effective marketing campaign without having to rely on expensive direct mail campaigns or outsourcing telemarketing activities.

What the Future Holds for Siebel
- by Erika Morphy
For Siebel, employee resource management (ERM) is the next big opportunity for growth.

Improving Online Customer Relationships
- by Sanjay Parekh
Learn the five steps to building a comprehensive eCRM strategy.

eCRM: Defining Corporate Infrastructure
- by Arie Goldshlager
eCRM initiatives need well-defined business and operation parameters to avoid failure. Some of the key potholes of which managers should be aware are outlined here (Acrobat reader required).

How to Get the Most from a Host
Use this five-step plan to get the best deal from a Web hosting provider.



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