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Case Studies
Case Studies
Over the years I have found, usually after the fact, that many of my best ideas were already being considered or implemented by others elsewhere. I would not want to discourage original thought; however, reinventing the wheel is awfully inefficient. As Yoda said, "Far better it is" to learn from the triumphs and mistakes of others. These case studies may provide some insight that will help you fast-track a project or at least avoid some mistakes.
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Those Wacky Customers!
- by Jennifer Esty
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Grace Performance Chemicals actually looks to its customers for new ideas and pays attention to what its customers have to say.
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Serving Up Your Customers
- by Meg Mitchell Moore
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Chances are, your business has a privacy policy. The question is, do your customers actually understand it?
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300 Brands, One Strategy
- by Meg Mitchell Moore
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How Proctor & Gamble successfully implemented itsCRM system on a worldwide level.
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Off the Charts: Breakthrough Customer Care
- by Christopher Koch
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Case study of how a Midwest teaching hospital has not only built a functioning patient records system, but has also convinced nearly all of its doctors to use and rely on it.
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Managing Lifetime Customer Relationships
- by GoldMine Software (October 1, 1999)
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This white paper describes GoldMine FrontOffice 2000--integrating GoldMine sales and marketing with GoldMine service and support, and shows how it meets the needs of small to medium-size companies. (Acrobat required)
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