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CRM Technology
CRM Technology
Here we will review the latest Customer Relationship Management (CRM), Partner Relationship Management (PRM) and Sales Force Automation (SFA) software and news releases from the major suppliers.
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How SOA Really Works
- by Christopher Koch
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What exactly is service-oriented architecture anyway, and how does it work?
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SMS: A Whole New Way To Irritate Customers
- by Erika Morphy
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Gee, it doesn't take a rocket scientist to understand that marketing messages sent via SMS will become as irritating to consumers as cold calls and spam.
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Fighting Phish, Fakes and Frauds
- by Alice Dragoon
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Spoofing is a threat to any company with a sizable customer base, and it threatens to undermine the future of e-commerce. Get smart about what you can do about it.
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The Real Value of Data
- by Krishna Chettayar
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One of the top reasons for CRM failure is poor quality information.
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NetSuite Integrates Order Management, CRM
- by Erika Morphy
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New enhancements to data mining and segmentation tools let users cross-analyze customer purchase history, service patterns and current pipeline activity, as well as mine customer purchase, case, opportunity and transaction histories for the creation of target groups.
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Expert Advice
- by Jason Compton
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Learn the inside secrets of top CRM vendors!
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Effective Direct Marketing
- by Chris Hall
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Most organizations have the tools to execute a targeted, cost-effective marketing campaign without having to rely on expensive direct mail campaigns or outsourcing telemarketing activities.
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